Hi, I’m Ana.

I could tell you I’m a writer, but you probably wouldn’t believe it, because you haven’t heard about me.

You’ll search my name, my credentials, maybe the follower count… and move on.

Because somewhere along the way, we started measuring people instead of meeting them.

Their worth. Their talent. Their story… all filtered through metrics that don’t tell the truth.

I wish I could say I was better than that, and that I was out there living my life, unbothered.

I can't.

I’m a human. A woman. Someone who makes mistakes, suffers the pressures of society, juggles motivation, and has started again too many times.

I’m from Brazil, I speak three languages and I love Nutella.

I still remember the rusty pair of dumbbells in the bedroom corner, kept as a close promise. That fitness is a choice.

My father was a bodybuilder, and he took me to the gym from a very young age. I did classical ballet, volleyball and horse riding.

Despite the reinforced knee-pants my mum made me wear, I broke my little toe kicking the couch once, jammed a few fingers playing sports, and ended up doing martial arts, rope climbing and crazy extreme TV shows.

All while riding motorbikes on the other side of the Pacific.

So much for the knee-pants.

Through my career, I’ve been a celebrity personal trainer, a bikini competitor for the IFBB Arnold Classic, an Ambassador for Fitness First Australia and Malaysia, an Australian Ninja Warrior, a Gladiator contender, and a led-trainer for the fist Women's Fitness magazine retreat in Thailand.

These can sound like big achievements to some, but I’ve never thought of myself as someone who has everything figured out.

I’m in my 40s.

I’ve been skinny.

I’ve been fat.

I’ve felt lost and unsure.

I don’t have the answer.

This is why I can help.

I think we’re all tired of tidy advice.

The world is in need of voices a little less perfect, a little more human.

That’s the voice behind what I do.

Now I’m here in Dubai, starting again.

New city. New company. New chapter.

Eighteen years of experience, magazine features, TV shows… and yet, this feels like day one.

Today, I’m just spilling my words to the wind.

Maybe they’ll blow away.

Maybe they’ll land exactly where they’re meant to.

And maybe that’s okay.

Because nothing matches the adrenaline rush of day one.

Maybe I’m just here to remind myself, and maybe you, that every new beginning is brave.

So if something here resonates, say hello.

If you’re building, changing, or reinventing yourself… I see you.

We all start somewhere, one small step.